Coaching · Consulting · Class · Community

Strategy for business. Coaching for people.

DLX Consultancy helps turn chaotic businesses into systematic businesses — through strategy, structure, and people development.

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Based in MalaysiaFor SME owners & managersBilingual · EN / 中文
4C Service

One goal, four ways to get there.

Everything we do serves one goal: a business that can grow beyond its owner. Today, Coaching and Consulting are running. Community and Class are on the way.

01

Coach By DL

Business and life coaching led personally by Desmond, built on the 10X Strategy methodology — ten areas measured, one clear direction.

Learn more
02

Consult By DL

We diagnose how work really flows through your business, design the fix, and build the system — then hand it over and train your team until they own it.

Learn more
03Coming soon

Class

Structured classes on leadership and business fundamentals, taught in plain language for real SME situations.

Preview
04Coming soon

Commune With DL

A circle of SME owners who grow together — sharing real experience and real numbers, not theory.

Preview
Selected work

Systems running real businesses today.

EMGLive
EMG — Expert Media Global

EMG ProductionOS

A production operating system that replaced Notion — every client, project, deliverable and task in one place, with each deliverable following its SOP stage by stage.

See the case
What we built
  • One five-level structure — Client → Brand → Project → Deliverable → Task — so nothing is ever orphaned.
  • An SOP engine: 14 deliverable types, each with its own fixed stage flow, so every job runs the same proven way.
  • Three views by role — Eagle for the creative director, Lion for account managers, Ant for the execution team — each person sees exactly what they need.
  • Comments that notify the right person automatically, plus a full activity log of every task.
See all work
Why DLX

Most SMEs don't have a strategy problem. They have a follow-through problem.

Ideas are easy. What is hard is turning them into daily habits, clear responsibilities, and systems your team actually uses. That is the work we do with you.

  • We work with your managers, not just with you. A business only scales when the management team can carry it.
  • Everything is delivered in both English and Chinese, so your whole team can follow — whichever language they think in.
  • Practical and grounded. Built for Malaysian SMEs — not corporate theory, not startup hype.
In action

This is what the work looks like.

On stage with business owners, in the boardroom with management teams, and in the room where the real work gets done.

Desmond leading a working session with a management team
Working session with a management team
Desmond speaking at a company team building day
Company team building
Desmond addressing a full company team
The whole team in the room, not just the boss
How we work together

Four steps. You always know what comes next.

01

A 30-minute conversation

Zoom or in person, no charge. We understand your business; you decide if we fit.

02

A health check

A Business Health Check for coaching, or a Process Health Check for systems — measured, not guessed.

03

The journey

Regular coaching sessions, or we design and build the system with your team.

04

Follow-through

We stay until the change sticks — ongoing coaching, or a systems partner after handover.

Start with a conversation.

No commitment, no pitch. A 30-minute conversation — over Zoom or in person — to understand your business and see whether we are the right fit.

Request a conversation

30 minutes · Zoom or in person · No charge