Regain Your Clarity · Design Your Strategy · Witness Your Journey
Most owners don't need another idea. They need an honest picture of where the business stands — and a strategy built from it.
Every business has three P&Ls.
Most owners only ever read one of them.
Does it make money — and can it keep making money?
Why anyone chooses you over the next option.
Why you do this — and whether it can carry you, not cost you.
Three phases, one direction.
Every business sits somewhere on this line. Knowing which phase you are actually in is where the work starts.
Franchise-Ready
FormulariseThe way you work becomes a formula others can follow.
IPO-Ready
CorporatiseStructure, governance and numbers that stand up to outside scrutiny.
Future-Ready
GlobaliseNew markets, new channels — a business built to outlast its founder.
What you can't measure, you can't improve.
So we measure. Ten areas, scored one by one — that is the 10X Strategy Wheel, and it is where every coaching journey begins.
- 01Leadership & Strategy
- 02Branding & Positioning
- 03Execution & Delivery
- 04Management & Structure
- 05Culture & Environment
- 06Finance & Cashflow
- 07Marketing & Sales
- 08Experience & Satisfaction
- 09System & Processes
- 10People & Talent
15 tools. Not opinions — frameworks.
Every coaching conversation is anchored in a tool, so decisions are written down, versioned and followed up — not forgotten after the meeting.
Business Chassis
Five levers of the business; lift each by 10% and profit multiplies.
10X Strategy Core 5
The five core statements of a business: Purpose · Vision · Mission · Values · Positioning.
One Page Strategy Plan
One page for the year: goal → objectives with owners and milestones → strategies with lead measures → actions.
Critical Success Factors
What the business must win at — Survive, Compete, Grow — each paired with the one Metric That Matters.
Fragility Map
The single points of failure across 11 pillars of the business, each given a de-risk move.
Revenue Model Innovation
Five income-stream roles — Attraction · Transaction · Addition · Solution · Subscription — to find your gaps.
Ansoff Matrix
A 2×2 growth grid of products × markets, from the lowest-risk to the highest-risk way to grow.
10X Marketing Plan
A four-stage marketing funnel — Identify · Attract · Get · Keep — each stage with three components.
5 Levels of Selling
Which level a business sells from — from Cheating to Loving & Caring — and how to climb toward selling with care.
10X MST
What “good” looks like in a role — its mindset, skillset and toolset — to hire, assess and develop against.
10X PMS
A per-role performance standard on four Cs — Commitment · Contribution · Character · Competency — stress-tested to score fairly.
4B Talent Strategy
Four ways to fill a capability gap — Buy, Build, Borrow, Bot — weighed before deciding.
Core Value Standard
Each core value turned into a 7-level behaviour ladder, so living the value becomes observable.
Three Voices of a Leader
Caring, Challenge and Charting: read the moment, choose a voice, or combine them.
ABC Charting
Where you are (A), where you are going (B), and how you get there (C) — draw B first.
What we do together.
The business breaks where the owner is stretched.
Life coaching works on the person behind the decisions.
Start with a conversation.
No commitment, no pitch. A 30-minute conversation — over Zoom or in person — to understand your business and see whether we are the right fit.
Request a conversation30 minutes · Zoom or in person · No charge